Superdry Clothing Store is a contemporary brand that focuses on high quality products. They have a growing presence with 515 branded locations in 46 different countries, 5 of them in NYC.
Superdry Clothing Store
Superdry’s style is vintage Americana with inspired graphics from Japan and a British style. The brand has gained exclusive appeal by the use of hand-drawn graphics together with tailored fits over a variety of different styles. Superdry Clothing Store is known for its quality fabrics, individual detailing and authentic vintage washes.
An inspirational trip to Tokyo led to the launch of the brand in 2003 with an aim to create “future classic” clothing. Superdry aims to create an attitude with no age at an affordable price-range for not only garments, but also footwear, accessories and cosmetics. They target people that want to feel amazing in what they wear and that have an appreciation for style, quality and attention to details.
Their home base is the UK, but they have a big international presence with publicity from celebrities such as Dvid Beckham, Zac Effron, Helena Christensen and Idris Elba and many more.
Further on, the store puts a lot of effort into health and safety and have implemented the United Nation’s Guiding Principles of Business and Human Rights. A trading program is incorporated into their business module to help prevent human trafficking and slave labor in all their factories worldwide.
Additionally, to create the best customer and employee experience, a monthly risk management process takes place which includes inspections, annual auditing and trend analysis. These are used to diagnose hazard or risks and to ensure that the controls are effective.
The store promises great customer service and an easy to operate return experience! The brand has been in the US since 2015, to find on of their NYC locations click here.